About Lakefly · Oshkosh

Lakefly is Daniel.

Daniel Aronson builds custom software for local businesses in Oshkosh. Software that saves you time, saves you money, and gets you more clients, with fewer headaches. When you call, you get him. When something breaks, you are talking to the person who built it.

One human. Two AI agents. 24/7.

Daniel is the only human here. Two AI agents work for him around the clock so his businesses keep going.

When you sign up, the same two agents watch your software around the clock, notice problems, and fix them, so things keep moving while you are at the golf course or on the boat.

Built in Oshkosh by Daniel Aronson.

His own software has handled 546 reservations and 7,025 guest messages as of July 9, 2026.

That is operating volume, not a promise about your results.

546Reservations
7,025Guest messages
Beat the dealer

Beat the dealer to earn a $200 LakeFly voucher.

Must qualify as a local business headquarters within 50 miles of Oshkosh, WI.

Proof

We build the systems we sell.

Goat Creek is a short-term rental operation Daniel runs, and it runs on software he built. That system has handled 546 reservations and 7,025 verified guest messages: real bookings, real guests, real messages, not a demo.

Lakefly can build custom software and automations around the way your business already works, then connect customer acquisition when the operation is ready for it.

546Reservations handled
7,025Verified guest messages

Verified 2026-07-09. These are the only outcome numbers on this site. We do not publish client names, logos, or testimonials until the client has given permission and the result has been measured.

Why "Lakefly"

Because we are from Oshkosh, and if you are from Oshkosh you know lakeflies.

Every year, whether we like it or not, we learn how to live with them. They are part of being here.

Software feels a little like that right now. Every vendor, every platform, every headline, every sales pitch. Most of it noisy and hard to tell apart. A swarm.

And most of the people selling it to you have never set foot in Oshkosh.

Menominee Park, Oshkosh
We're here

Not a faceless agency promising magic from three states away.

How we work

One system at a time

We do not sell a giant transformation. We build the one piece that is costing you the most, prove it works, then you decide whether you want the next one.

Built around you, not the other way around

The system fits how your team already works. We remove the parts of the job nobody should be doing by hand.

Operations first, growth when you are ready

More leads do not help if the process behind them is leaking. We tighten that first, then run ads when you want more customers.

Local, and in it with you

Based in Oshkosh, built for Oshkosh. We meet in person and we answer the phone.

Let's make it useful.

Your website, your name, and an email. A phone number is optional if you want text updates. That's the whole form.

Apply now